This is because when Xiaomi entered the market, it captured its fair share of fans and converts who moved from other similarly priced brands to its own. Price it any higher, and we don't think it will find any buyers.
The best flagship hardware (at least on paper) with great software at a low price. And that is exactly what Xiaomi's customers have come to expect. A smartphone that features a premium looking (glass and metal) construction and packs in the right hardware and software bits to make it an attractive package at Rs 24,999. The Chinese brand's most expensive offering is the Xiaomi Mi 5. Out here in India, Xiaomi is known for its value for money smartphones. While we do understand that Xiaomi now has plans to evolve out of its low-cost, value-for-money brand image, this one is going to be a really tough nut to crack. The smartphone is expected to be priced at 4000 Yuan (approximately Rs 40,000). Today, Xiaomi co-founder, Liwan Jiang commented that the company would be releasing a premium smartphone, one that is not just priced high, but also goes big with features. While this sounds like a brilliant idea for a smartphone brand making its entry into a crowded smartphone market (not to mention one of the biggest ones as well), it can also turn out to be a problem if a brand wants to evolve and go beyond the same. Take a smartphone that is priced really low compared to current market scenario and everyone will flock to your brand, even more so because of the hype and exclusivity that brands manage to build up with them. Xiaomi managed to sell plenty of its low-priced handsets and made a killing out of the same, but also became popular for the very same reason.įlash sales make for great marketing strategies. Back then, it had its fair share of competitors with LG G3 sitting right up there thanks to its Quad HD display and hardware chops. The handset packed in a Qualcomm Snapdragon 800 with 2GB RAM, all encased in a metal body, one that was priced at a super low Rs 13,999. When Xiaomi entered the Indian smartphone market back in July 2014 with its flagship slaying smartphone, the Mi 3, it was the pricing that caught everyone's attention.